#1 Persuasive Advertising - Candies Foundation

I have chosen this 'Candies Foundation' ad about teen pregnancy. The Candies Foundation is a foundation that works to help prevent teen pregnancy. Now before I even selected an image, this one had already caught my attention by having a picture of Fergie. Using a celebrity is a great way to grab readers attention to an advertisement which this one does evidently. People tend to think that if a certain celebrity uses a certain product or says something about one that it will automatically be good. The colours of the ad are especially eye catching to girls, seeing as they used pink. I had a look on the website and most if not all of their ads feature celebrities such as 'Call Me Maybe' singer Carly Rae Jepsen, Vanessa Hudgens and even Hilary Duff."Not really the way you pictured your first crib, huh?" This image and quote definitely triggers a sense of pathos. The ad means that most teenagers would miss out on the chance to have a regular crib (room) if they got pregnant and had a child which they would then have a literal babies crib. It really makes us teenagers think wow, I do not want to be in that position. It also brings in a sense of Logos by saying that "Raising a baby can cost over 10,000 a year; one night could cost you more than you think." $10,000 is a lot of money that no teenager wants to pay, or even has. This ad isn't necessarily persuading you to buy a product, but it definitely does a good job of stating its point and persuading you to well, not get pregnant and to check out the foundation to help others who are.

View the Candies Foundation website here