As you can see below, this is an advertisement for the popular mens hair, deodorant, body spray and shower gel Axe product. It shows two men exposing their sweaty arm pits reading: "Men's sweat only attracts other men. Is that what you want?" Now like all advertisements are, Axe is trying to sell their product. Basically its suggesting to men that in order to attract women, you need to wear their product so that you smell good and get yourself a girl. Being a girl myself I must say, none of us want a sweaty man hanging around so Axe did well on their part. And I'm sure unless you are a man who is interested in other men, you do not want to attract other men. No where on the advertisement does it say that directly, but that is what the message its trying to portray indirectly. What its saying is that the stereotypical woman likes a man who smells nice by suggesting that their spray will attract them.
